Key Highlights
- Meta Verified is now on WhatsApp Business in India, Brazil, Indonesia, Colombia
- Verified businesses get impersonation protection
- AI tools automate customer queries and a one-tap call feature
Mark Zuckerberg, the founder of Meta, announced the expansion of Meta Verified to WhatsApp Business during the company’s annual Conversations event in Sao Paulo, Brazil. This new feature is set to be available in India, Brazil, Indonesia, and Colombia, providing users with an extra layer of security and authenticity when interacting with businesses on WhatsApp. Also Read | Meta Verified Blue Tick Subscription Plans For Facebook, Instagram Announced In India: Cost, Eligibility Criteria, And More
What is Meta Verified?
Meta Verified is a subscription bundle initially introduced for creators on Instagram and Facebook in February last year. The feature includes a verified badge that authenticates accounts using government IDs, proactive account protection, access to account support, and increased visibility and reach. At the Conversations Conference in Mumbai in September last year, Zuckerberg revealed plans to extend Meta Verified to businesses on Instagram, Facebook, and WhatsApp. Now, about seven months later, this feature is being rolled out to businesses in India and several other countries.
Benefits For Users
For WhatsApp users, the Meta Verified badge is a symbol of authenticity. When users see this badge, they can be confident that the business they are interacting with is legitimate and has registered its information with Meta. This helps users trust the services and products offered by the business.
For business owners, having the Meta Verified badge means they receive protection against impersonation. This can be crucial in maintaining their brand’s integrity and trustworthiness. Additionally, businesses with the Meta Verified badge receive enhanced account support, including impersonation protection. They can also use WhatsApp across multiple devices, making it easier for employees to manage customer interactions efficiently.
AI Tools and Enhanced Features
Meta is also introducing new AI tools for businesses on WhatsApp. These tools will help automate the process of answering customer queries and provide users with more information about the products they are searching for. This automation aims to streamline customer service, making it faster and more efficient for businesses to respond to inquiries.
Furthermore, Meta is adding a feature that allows users to call larger businesses on WhatsApp with just one tap. This is particularly useful for complex requests, such as travel bookings or bank account discussions, where a quick call can provide immediate assistance. Meta has started testing this feature, and it will be available to businesses in the coming months.
Also Read | Want A Blue Tick On Facebook? Here’s How To Get Verified Today
Conclusion
The introduction of Meta Verified to WhatsApp Business in India, Brazil, Indonesia, and Colombia is a significant step towards enhancing the authenticity and security of business interactions on the platform. With the additional AI tools and one-tap call feature, Meta is making it easier for businesses to manage customer interactions and provide better service. These updates not only benefit businesses but also improve the overall user experience on WhatsApp.
