Key Highlights
- Garena Free Fire is scheduled to return to India on September 5
- The government banned Garena Free Fire for reasons of national security
- Dhoni has been appointed as the brand ambassador for the revamped Indian version
After a year-long absence due to national security concerns that led to its removal from app marketplaces and internet service providers (ISPs), Garena Free Fire is making a return to India. This comeback is marked by a strategic partnership between Singapore-based Sea, the company behind the Garena brand, and a local powerhouse, Yotta, aimed at providing secure cloud and data storage solutions for Indian users. Additionally, cricket legend Mahendra Singh Dhoni has been appointed as the brand ambassador for the revamped Indian version of the game. Also Read | Pebble Brings Game Of Thrones Smartwatch With Bluetooth Calling In India
Localized For Indian Gamers
Garena is determined to win back its Indian audience by localizing Free Fire to cater to the preferences of Indian gamers. The game now boasts “unique content” and an environment designed to foster a safe, healthy, and enjoyable gaming experience. It introduces features that encourage players to take periodic breaks, promoting a balanced routine away from the screen.
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Garena Free Fire: The Rise And Fall
Garena Free Fire initially gained immense popularity in India following the government’s ban on PUBG Mobile. Before Krafton transformed PUBG Mobile into Battlegrounds Mobile India (BGMI), Free Fire claimed the throne as the country’s top battle royale game, amassing over 40 million monthly active users. However, the Indian government’s concerns regarding user data storage led to its ban, resulting in a significant $16 billion decrease in Sea’s market capitalization. Interestingly, Free Fire MAX, another offering by Garena, continued to be available and playable in India throughout this period.
Garena Free Fire: Launch Date And Path Forward
While Free Fire’s return is undoubtedly exciting, it remains unclear whether it will follow the trial-based approach of BGMI. Nevertheless, Garena appears committed to securing long-term approvals from the government to ensure a stable and thriving gaming ecosystem. The relaunch of Free Fire in India is set for September 5th, promising a new chapter for the beloved battle royale game.
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