Key Highlights
- G-Shock India presents ‘Rise Above the Shocks’ campaign with Shubman Gill
- The campaign features the iconic masterpiece GA-2100-1A1
- The 2100 series showcases a contemporary design, lighter materials, and a slimmer profile
G-Shock India introduces an inspiring campaign, ‘Rise Above the Shocks,’ featuring brand ambassador Shubman Gill. With a 40-year legacy, G-Shock is more than just a watch brand; it symbolizes adventure and resilience. The campaign showcases the union of G-Shock’s dedication to crafting tough timepieces and Shubman Gill’s inspiring persona of physical and mental fortitude. Also Read | Best Smartwatches With Bluetooth Calling, Fitness Features Under Rs. 5,000 In 2023
Campaign Unveiling With Key Figures
The campaign was unveiled by Mr. Hideki Imai, Managing Director of Casio India, Mr. Eklavya Neogi, Head of Sales & Marketing Division at Casio India, and brand ambassador Shubman Gill.
Evolution Of G-Shock’s 2100 Series
The 2100 series marks a modern resurgence in G-Shock, serving as the foundational pillar for G-Shock’s remarkable 40-year journey in the realm of timekeeping. It distinguishes itself through a contemporary design, highlighted by an octagonal bezel, a sleeker build, and the use of lightweight materials like carbon core guard. This combination elevates the watch’s aesthetics while ensuring robust durability. This design approach caters to the tastes of a younger, fashion-forward audience. These qualities make the 2100 series an appealing choice for those who appreciate both toughness and style.
Also Read | List Of Best Smartwatches You Can Buy Under Rs. 500 In India
GA-2100-1A1: A Popular Choice
The GA-2100-1A1, the watch worn by the Indian cricketer Shubman Gill in the campaign is the all-black embodiment of the 2100 series and is extremely popular among both new buyers and G-Shock aficionados alike.
‘Rise Above the Shocks’ Concept
The campaign celebrates the indomitable spirit of individuals who overcome challenges, aligning with G-Shock’s watches that withstand shocks and extreme conditions. It combines the spirit of cricket, stories of resilience, and digital engagement to establish G-Shock as a symbol of tenacity, style, and triumph.
