Key Highlights
- Alan Walker opened ASUS ROG’s 300th store in Bengaluru
- The opening coincides with Walker’s 10-city tour in India
- Walker highlighted the link between technology and music
In partnership with global brand ambassador Alan Walker, ASUS ROG announced the opening of their 300th store in Bengaluru, India. As part of the brand’s retail development strategy, the Grammy-winning DJ and music producer opened the store at the Mall of Asia with a gala opening.
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Event Highlights
- Grand Launch: Alan Walker, who opened the 300th store in Bengaluru, was in attendance at the inauguration event. This collaboration aligns with Walker’s strong association with technology and gaming.
- Brand Collaboration: As the global brand ambassador for ASUS ROG, Alan Walker emphasized the synergistic relationship between technology and music, noting that ASUS ROG has always been at the forefront of innovation. Walker congratulated the brand on its innovative developments and expressed his delight about marking this milestone.
Walkerworld Tour Kicks Off
- 10-City Tour: The store launch comes just as Walker embarks on his 10-city Walkerworld Tour in India. It kicked off on September 27 in Kolkata.
- Key Cities: Alan Walker’s performances will take place in major Indian cities, including Shillong, Delhi NCR, Ahmedabad, Bengaluru, Chennai, Kochi, Pune, Mumbai, and the tour will conclude in Hyderabad on October 20.
- Sunburn Partnership: The biggest music event in Asia, Sunburn, is producing the tour. This guarantees that music enthusiasts in these cities will have an amazing musical experience full of thrilling performances.
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Alan Walker’s Statement
Speaking about his partnership with ASUS ROG, Walker noted, “Technology and music go hand-in-hand, and ASUS ROG has always been at the forefront of pushing boundaries. I’m thrilled to be a part of ASUS ROG’s journey and to celebrate this incredible milestone of their 300th store opening in Bengaluru. It’s an honor to collaborate with such an innovative brand and to share my music with their passionate community.”
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