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Instagram Tests “Flipside”: What It Is, How It Works, and Why It Matters

(Last Updated On: January 30, 2024)

Instagram is testing a new feature called Flipside, promising a dedicated space for sharing with your closest circle. This could be a game-changer for privacy and authenticity on the platform, but it’s still in the early stages. Let’s dive into what Flipside is all about and how it might work.

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What is Flipside?

Imagine a hidden Instagram profile, accessible only to a select group of friends. Flipside allows you to create a custom profile with a unique name, bio, and photo. Here, you can share exclusive content, like photos, videos, and stories, that won’t be visible to your broader audience.

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Why is Flipside being developed?

Two main reasons:

  • Combat Finstas: Fake “finsta” accounts have become a popular way for users to share more personal content with close friends. Flipside offers a native, secure solution within Instagram, eliminating the need for separate accounts.
  • More Private Sharing: Many users crave a space for less curated, more authentic content with their closest crew. Flipside provides that space, fostering deeper connections without sacrificing privacy.

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How might Flipside work?

Details are still under wraps, but based on leaks and expert insights, here’s a possible scenario:

  • Creating your Flipside: You’ll likely access it through a toggle or hidden icon on your main profile. Customize your profile picture, name, and bio to reflect your inner circle persona.
  • Adding friends: Choose who gets to see your Flipside content. You can select specific friends or create custom lists.
  • Sharing on Flipside: Post photos, videos, and stories just like on your main profile, but choose “Flipside” as the audience. Your chosen friends will see it in their feeds, while others remain oblivious.

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The Future of Flipside

Whether Flipside becomes a permanent fixture on Instagram remains to be seen. Meta is carefully considering user feedback and weighing potential downsides. But if successful, Flipside could revolutionize how we share and connect on the platform, promoting more genuine and private interactions with our closest circles.

Stay tuned for updates! As Flipside evolves, we’ll keep you informed about its features and potential impact.

By Aditi Verma

Aditi Verma is a skilled tech content writer with a talent for making complex ideas easy to understand. She crafts engaging articles, breaking down intricate tech topics into simple words that anyone can grasp. Aditi is your go-to writer for all things tech.

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