Key Highlights
- Password sharing crackdown in India.
- Restricted access to household members.
- New features for improved experience.
Netflix has decided to stop people from sharing passwords in India. Now, only people living in the same house can use a single Netflix account. This is happening not just in India, but all around the world, as Netflix wants to make more money after facing difficulties last year. They want to make sure that only family members can access the account and no one else.
Also Read: Four Best Netflix Shows To Watch This Week (July 2023)
New Features For Household Members
According to Netflix, all members within a household will still be able to enjoy the streaming service, whether at home, on the go, or even while on vacation. The company has introduced new features such as Transfer Profile and Manage Access and Devices, enhancing the user experience for members sharing an account.
Also Read: Weekend Watchlist (July 2023): Four Best Netflix Shows To Binge-Watch
Distribution Of Emails
Netflix has already begun sending out emails to customers in India who are sharing their Netflix account outside of their household. These emails serve as a reminder of the new policy and encourage users to become individual members of the streaming service.
Also Read: New OTT Release This Week (July 2023): Top Five Shows You Can’t Afford To Miss
Global Crackdown On Password Sharing
Netflix acknowledges that consumers have multiple entertainment options available to them. To remain competitive, the company continues to invest heavily in a diverse range of films and TV shows, ensuring there is something satisfying to watch for all tastes, moods, and languages.
Netflix’s crackdown on password sharing extends beyond India. In May, the company implemented restrictions on password sharing in over 100 countries, including major markets like the United States, United Kingdom, France, Germany, Australia, Singapore, Mexico, and Brazil. This initiative has contributed to a significant increase of nearly 6 million subscribers globally.
Also Read: Netflix Games: Up To 40 New Game Titles To Be Released In 2023
Future Expansion Of The Policy
Since the crackdown on password sharing worked well, Netflix has decided to apply the same rules in all countries. Their goal is to make people who don’t pay for the service become paying subscribers. To do this, Netflix introduced options where subscribers can pay extra to add more people to their account or transfer their profile to a new account.
Also Read: Top OTT Releases For July 2023
