Key Highlights
- Spotify has millions of users worldwide, giving your podcast broad exposure
- Being on Spotify enhances your podcast’s legitimacy and visibility
- Spotify provides insights that help you understand and grow your audience
If you’re considering starting a podcast, getting it on Spotify is crucial. Spotify, with over 500 million monthly users, offers immense potential to reach a global audience and grow your listener base. Here’s a step-by-step guide to adding your podcast to Spotify. Also Read | Spotify Tips & Tricks: How To Tune Into Podcasts In Your Native Language
How To Add A Podcast On Spotify
Step 1: Prepare Your Podcast Requirements
Essential materials you need before submitting your podcast to Spotify:
- Audio Format: Spotify accepts MP3 files with a bitrate of 128kbps or higher. Ensure your audio files meet this standard for optimal playback quality.
- Accepted Image Formats: Ensure your podcast cover art is in JPEG, PNG, or TIFF format, maintaining a square aspect ratio (1:1). It’s essential to use high-resolution artwork to attract listeners effectively.
- Video Format (optional): If you plan to upload video podcasts, they should be in MOV or MP4 format. Ensure the video follows specific guidelines like having one audio and one video track, and adheres to resolution and bitrate limits.
- Metadata Preparation: Organize essential metadata including your podcast title, description, category, and language. These details help Spotify categorize and recommend your podcast to listeners.
Step 2: Create a Spotify Account
If you don’t already have one, sign up for a Spotify account specifically for podcasters at the Spotify for Podcasters website. Use the same email associated with your podcast host to simplify the setup process.
Step 3: Set Up Your Podcast on Spotify
- If you’re starting from scratch, click on “Get Started” and select “I want to start a podcast.” Log into your account and agree to Spotify’s terms and conditions.
- Fill in your podcast details including name, description, category, and language. Click “Continue” to proceed.
Step 4: Upload Your Podcast Episodes
- For New Podcasts: If you’re creating a new podcast, go to “Make your first episode” and either upload an existing audio/video file or record directly using Spotify’s creation tools.
- For Existing Podcasts: If your podcast is already hosted elsewhere, obtain your RSS feed URL from your hosting platform. Go to Spotify for Podcasters, click “Get Started,” select “I have a podcast,” and follow the prompts to enter your RSS feed URL.
Step 5: Verification and Submission
- Follow the verification steps sent to your registered email address to authenticate ownership. This ensures that you have control over the podcast you’re submitting.
- Add additional details like podcast category and country of origin. Double-check all information for accuracy before submission.
Step 6: Publish and Promote
- Once submitted, Spotify will process your podcast. You won’t receive a notification when it goes live, so periodically check Spotify to see when your podcast appears.
- Promote your podcast across social media platforms and to your existing audience to maximize visibility and attract new listeners.
Step 7: Monitor Performance
Use Spotify for Podcasters to track your podcast’s performance, including listener demographics, playback statistics, and engagement metrics. Use this data to refine your marketing strategy and maximize growth.
Also Read | Apple Podcast Transcripts: Game-Changing Feature for Audiences
Conclusion
By following these steps, you can successfully add your podcast to Spotify and leverage its vast user base to expand your podcast’s reach and impact. Remember to maintain consistent quality and engagement to retain and grow your audience over time.
