Key Highlights
- Oben Electric planning to launch new e-motorcycle models
- Three new e motorcycles in pipeline
- To rival ICE motorcycles equivalent to 100CC and 150CC
Oben Electric, the Bengaluru-based E2W manufacturer is gearing up to expand its presence across the eelectric motorcycle segment with new product launches. With 2025 approaching, the brand has shared the roadmap for next year which hints the entry of as many as three new electric motorcycle models.
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New Oben Electric Motorcycle Launching Soon
In an interview with HT Auto, Oben Electric’s founder and CEO, Madhumita Agrawal revealed the company’s plans on its EV expansion plans. The company is working on three new electric motorcycle models which will be going official in 2025. The launch is said to take place in the first half of 2025. However, the exact name of the models have not been revealed.
Oben Electric will be bringing the e-motorcycle for both affordable and premium consumers. Both the entry level and the flagship model will be introduced on the aforementioned timeline. Furthermore, Oben Electric’s upcoming electric motorcycles will be competing against the ICE motorcycles equivalent 100CC and 150CC.
Commenting on the same, the CEO said, “The consumer is shifting from ICE, and we need to give them something better than what they are riding now,” Agrawal emphasized. The upcoming lineup aims to cater to all major ICE segments, ensuring affordability and innovation for the masses.”
Just to recap, Oben Electric recently introduced the Rozz EX e-motorcycle model which the brand claims is a take on 125CC ICE motorcycle. The same strategy is likely to be followed going forward as well since the target audience is higher for the 100- 150 CC motorcycles in India.
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Oben Electric Service Network Expansion
Besides expanding its e-motorcycle fleet, Oben Electric is also aiming at expanding its dealership and service network across the Indian market. Currently, the brand has 11 operational dealerships in different Indian cities. However, the brand is further targeting to add around 50 more outlets to its portfolio by the FY2025.
