WhatsApp is ramping up its app’s portfolio with numerous new features. Meta (Facebook) has released multiple new features and is consistently doing so in a bid to improve the user experience on a massive scale. The brand had recently released a feature allowing IRCTC users to order food while commuting via Indian railways. Now, the brand has integrated another popular shopping app into its messaging app with which users now can shop at their convenience without actually paying to the stores. Meta has now added the JioMarts shop to WhatsApp. Here are all the details:
JioMart Comes To WhatsApp
WhatsApp has integrated the JioMart grocery app into its messaging platform in what seems to be its first-of-a-kind move for any app giant. WhatsApp users will now get the option to access the JioMart grocery catalog right from the app itself.
Not just the option to go through the grocery store list, but WhatsApp will also allow users to make purchases from JioMart. All this including the payments can be done without actually leaving the app. This new development has been confirmed during the Reliance annual general meeting held a few days ago.
It seems WhatsApp is not restricting itself to just the end-to-end messaging ecosystem but is getting its forte stronger with end-to-end shopping. Facebook has also released a statement boasting its first of its kind of end-to-end shopping platform for the audience and how it believes business messaging will see major growth in the future.
The brand quoted, “This is our first-ever end-to-end shopping experience on WhatsApp. People can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come”.
The in-app shopping experience is definitely going to boost with this new initiative from WhatsApp. Currently, the app has the provision where business organizations offer technical and sales support to customers. But buying a new product, that too grocery is the first of a kind move from WhatsApp. We can expect other messaging apps to follow this lead going forward. We are also assuming that WhatsApp will also integrate other major shopping apps boosting the end-to-end shopping format on its platform.
