Key Highlights
- JioCinema has collaborated with The Pokemon Company
- This aims to show Pokemon’s popular children’s shows and movies
- The Pokemon Series will be dubbed into three Indian languages
In a strategic move to enhance its content offerings, the entertainment unit of India’s Reliance has entered into a partnership with The Pokemon Company. This collaboration aims to showcase Pokemon’s popular children’s shows and movies on the JioCinema platform. Also Read | Pokémon Go Tips & Tricks: 10 Ways To Catch Rare And Legendary Pokémon
Exclusive Streaming Deal For Indian Audience
The deal, inked this month, designates JioCinema’s streaming app as the “exclusive” platform in India for over 1,000 episodes and approximately 20 movies from the renowned Japanese anime series. While the financial details remain undisclosed, sources reveal that the content will be dubbed into three Indian languages, widening its appeal to a broader audience.
Pokemon’s Global Franchise Lands On JioCinema
Pokemon, known for its global multi-billion dollar media franchise encompassing trading cards, games, TV shows, and movies, finds a new home on JioCinema. Viacom18, the entertainment joint-venture led by Indian billionaire Mukesh Ambani, operates JioCinema. However, both Viacom18 and The Pokemon Company have refrained from commenting on the deal.
Also Read | Pokemon Unite: Here’s How To Download And Play On Your Phone
Strategic Move Amidst Streaming Market Competition
With an eye on the rapidly growing Indian streaming market, estimated to be worth $7 billion by 2027, Mukesh Ambani’s focus on child-focused content represents a strategic move. Competing with streaming giants like Netflix and Amazon, Ambani has recently set his sights on Disney’s Hotstar app, offering free streaming of cricket matches.
Extensive Children’s Content Expansion
JioCinema is set to bolster its children’s content library by approximately 3,000 hours. This expansion includes content from Entertainment One, Animaccord, Cartoon Network Studios, and DreamWorks. These additions will be facilitated through Viacom18’s existing content deals and integration with its other streaming app, Voot Kids. Notably, JioCinema’s deal with Pokemon marks a significant partnership, surpassing the previous presence of some Pokemon content on Voot.
Content Partnerships
This move follows Viacom18’s earlier agreement with Warner Bros Discovery Inc. in April. The partnership aimed to enrich JioCinema’s content library with more Hollywood and international offerings, featuring hit series such as “Succession” and “Game of Thrones.”
Also Read | Catch ‘Em All In Hindi: Pokémon Go’s Latest Language Addition
