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Key Highlights

Gmail cracks down on bulk senders with new rules.
One-click buttons let you ditch unwanted emails instantly.
Non-compliant emails face rejection from April, rising over time.

Tired of your Gmail overflowing with unwanted promotional emails and spam? Google’s got your back! They’re implementing a multi-pronged approach to significantly reduce spam emails, promising a cleaner, more manageable inbox for users. Here’s what you need to know:

Also Read: How to Draft Emails with Voice in Gmail: A Step-by-Step Guide

Targeting Bulk Senders:

Google’s focus is on bulk email senders, who often bombard users with unwanted messages. New policies require these senders to:

Authenticate their messages: This ensures messages are legitimate and not spoofed.
Only send to opted-in recipients: No more unsolicited emails! Senders must have valid consent from recipients.

Also Read: Is Google’s Gemini A Better ChatGPT Alternative? Let’s Find Out!

One-Click Unsubscribe Ease:

Say goodbye to buried unsubscribe links! By June 2024, all commercial and promotional emails from bulk senders must have a prominent, one-click unsubscribe button. Opting out will be easier than ever.

Also Read: Gmail App Now Offers Built-in Translation Feature: Here’s How To Use It

Implementation Timeline:

Here’s how Google’s plan unfolds:

February 2024: Bulk senders who don’t comply receive temporary errors – a warning to address issues.
April 2024 onwards: Google begins rejecting a portion of non-compliant emails, gradually increasing over time. This incentivizes senders to comply.

Also Read: Gmail Tips And Tricks: How To Secure Your Google Account With Two-Factor Authentication

Impact on Senders:

Failing to comply with Google’s new requirements means your emails won’t reach Gmail users. This incentivizes senders to prioritize user preferences and clean up their practices, ultimately leading to a healthier email ecosystem for everyone.

Also Read: Is Google Deleting Your Gmail Account Next Month? Here’s The Truth

What Does This Mean for You?

Less time spent wading through spam.
More control over your inbox with easy unsubscribe options.
A more reliable and trustworthy email experience.
A potential shift towards more relevant and personalized email marketing.

While it might take some time for the full impact to be felt, Google’s new anti-spam measures mark a significant step toward a cleaner, more user-friendly inbox. So, rejoice, email users! The fight against spam is finally gaining traction, and your inbox is about to become a much more pleasant place to be.

Key Highlights

Google deleting inactive Gmail accounts in December.
Security measure to protect users’ data.
Active users need not worry.

If you’re a Gmail user, you may have heard rumors that Google is deleting inactive Gmail accounts next month. Let’s get to the bottom of this and understand what’s really happening.

Also Read: Google Pixel 8 Series Launched: Top Highlights, Price

What’s Going On?

Google has recently announced a change in its policy, stating that it will begin deleting inactive Gmail accounts from December 2023 onwards. This move is aimed at enhancing security. Inactive accounts are more susceptible to cyber threats, and Google wants to protect its users from potential security breaches.

Also Read: Google Introduces Emoji Reactions To Gmail For Android: Here’s How To Use It

The Policy Details

According to Google’s new policy, accounts that have been inactive for two years will be deleted. But don’t worry, this doesn’t affect accounts that are regularly used. If you frequently use Gmail, Docs, Calendar, or Photos, your account is safe. This policy only targets accounts that have not been used for a significant period.

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Why Is This Happening?

Google’s primary motivation is to boost security. Inactive accounts often have outdated or reused passwords, lack two-factor authentication, and receive fewer security checks. These factors make them easy targets for cybercriminals. Google stated, “If a Google Account has not been used or signed into for at least 2 years, we may delete the account and its contents.” This includes data within Google Workspace, which encompasses Gmail, Docs, Drive, Meet, Calendar, and Google Photos.

Also Read: Google For India 2023: A Recap Of Key Announcements

How To Keep Your Account Safe

To ensure your Gmail account doesn’t get deleted, you should take a few simple steps. Google will send multiple notifications to both your account email address and the recovery email you provided before deleting your account. This gives you ample time to take action and prevent your account from being deleted.

Also Read: Google Pixel Car Crash Detection Comes To India: How To Use?

The Final Word

In a nutshell, Google’s decision to delete inactive Gmail accounts is a security measure to protect its users. If you’re an active user, there’s no need to worry. Just keep using your Gmail account, and you’ll be safe. However, if you haven’t logged in for a while, it’s time to do so to prevent any unwanted surprises. Your data and privacy are important, and Google is taking steps to safeguard them.

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