Key Highlights
- Wings Lifestyle foray into the laptop market
- The Nuvobook series is the brand’s initial laptop lineup
- It is scheduled for an exclusive launch on Flipkart
Wings Lifestyle is thrilled to announce its foray into the realm of laptops. Drawing on its well-established proficiency in the audio and smartwatch sectors, the brand is set to embark on a journey of innovation in an entirely new domain. With a clear vision, Wings Lifestyle aims to unveil a line of laptops catering to consumers, gamers, and creators alike. The inaugural product within this exciting lineup, aptly named the Nuvobook series, is scheduled for an exclusive launch on Flipkart in mid-September. Also Read | Best Laptops Under Rs. 25,000 In India: Check Out The Most Popular Models
Power And Aesthetics
Wings’ laptops will be equipped with Intel processors. This sleek lineup of laptops will not only dazzle with their vibrant color choices but also resonate with the needs of the Indian demographic. The decision to diversify into laptops was a natural progression for Wings Lifestyle, a testament to their commitment to customer-centric innovation. This move also aligns with recent government initiatives, such as “Make in India,” to boost local manufacturing.
Also Read | Top 5 Best Laptops For College Students Under Rs 50,000 in India; HP, Lenovo, Asus, Xiaomi – Details
Introducing The Nuvobook Series
The cornerstone of this laptop expansion is the Nuvobook series, comprising models that cater to a spectrum of needs. Ranging from entry-level laptops perfect for general productivity, schoolwork, and entertainment to high-performance machines tailored for coding, design, editing, and gaming, the Nuvobook series is truly versatile. Crafted from lightweight aluminum alloy, these laptops boast Full HD displays, 65W type-C charging, up to 10 hours of battery life, and the latest Windows 11 OS. The Nuvobook Pro has additional features like a backlit keyboard and a 180-degree hinge.
Wings Lifestyle identifies a unique window of opportunity within the laptop market. Positioned between the established legacy players and more affordable laptop brands (sub 20K category), lies an untapped potential for disruption. The brand is poised to bridge this gap with a pricing strategy that resonates with this insight. By offering laptops that are both affordable and homegrown, Wings Lifestyle aims to provide Indian customers with a compelling alternative.
Also Read | Best Laptops To Buy For Programming In India
