Airtel Xstream Premium has announced the launch of the OTT platform in India. The newly launched OTT services will have content from 15 Indian and global platforms like Eros Now, Shorts TV, SonyLIV, and more. Besides, the platform is expected to provide more than 10,000 movies and TV shows on only one platform.
The OTT app has been designed to offer a single subscription, single app, and single sign-in experience to all users.
Airtel Xstream OTT App Details
The video streaming service of Airtel is priced at Rs. 149 per month, whereas users have to pay Rs. 1,499 annually. In terms of benefits, the app offers 10,500 movies along with TV shows from Dollywood Play, Namma Flix, Docubay, ShemarooMe, SonyLIV, Lionsgate Play, Eros Now, ManoramaMax, Hoichoi, Ultra, Epic On, ShortsTV, KLIKK, Divo, and Hungama Play.
Also, the company said that more content platforms are the reason for the price revision of the Airtel Xstream subscription from Rs. 49 to Rs. 149 monthly, Rs. 499, and Rs. 1,499 yearly.
Airtel And Eros Now Spokesperson Quotes
“Airtel Xstream Premium is a game-changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability, and distribution. As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India,” Adarsh Nair, CEO – Airtel Digital said.
Furthermore, the company announced that users can view Airtel Xstream Premium on Airtel Xstream Box, the Official website, Android, and iOS.
In addition, users are allowed to watch content on two screens at one time. The company also said that it is targeting 20 million customers via newly launched OTT applications.
“This symbiotic partnership with Airtel Xstream will further accelerate Eros Now’s adoption in India and allow an even larger number of video users to access our popular and engaging content. I am confident that consumers will enjoy the experience of accessing the best of entertainment and the internet on a single platform,” Ali Hussein, Chief Executive Officer, Eros Now, said.