Key Highlights
- Amazon’s potential introduction of an ad-supported tier for Prime Video reflects its desire to expand its user base
- It aims to replicate the success it has already achieved with its free ad-supported streaming service, miniTV
- The exact details of the ad-supported plan are still unknown
Amazon is contemplating the introduction of an ad-supported tier for its streaming service, Prime Video, in an effort to attract more users. This move would align Amazon with other major players in the streaming industry such as Netflix and Disney Plus. Considering India’s price-sensitive market, a cheaper ad-supported plan could be particularly successful in the country. Also Read | How To Create And Manage Multiple Netflix Profiles: Step-By-Step Guide
Early Stages Of Development
According to a recent report by the Wall Street Journal (WSJ), Amazon has been exploring the idea of launching a new Prime Video plan that incorporates advertisements. Although details regarding pricing and features are currently unknown, the company has been considering this plan for a few weeks and is in the initial stages of development.
Comparatively Lower Cost
The ad-supported tier on Prime Video is expected to be priced lower than the ad-free tiers currently offered by Amazon. This approach mirrors the strategies employed by other streaming platforms like Netflix, Disney Plus, and Hulu. Users who prefer uninterrupted viewing can opt for the more expensive ad-free plans, while those willing to tolerate ads during their favorite movies and shows can choose the cheaper alternative.
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Potential Success In India
While the global release of the ad-supported plan is still several months away, its arrival in India has the potential to be a resounding success. Given India’s price-sensitive market, streaming companies often introduce more affordable subscription plans compared to their global counterparts. Amazon already operates miniTV, a free ad-supported streaming service in India that features locally produced content, indicating its familiarity with this approach.
Indian Pricing
In India, Prime Video offers a range of subscription plans, with the cheapest starting at Rs. 299 per month and Rs. 1,499 per year. Additionally, Prime Mobile and Prime Lite annual plans are available at Rs. 599 and Rs. 999, respectively. Introducing an even more economical Prime Video plan that includes ads would likely generate excitement among Indian users who appreciate the possibility of accessing content at a lower cost.
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