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Ather Customer Sets E-Scooter On Flames Outside Showroom

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Key Highlights

  • Another frustrated customer sets e-scooter ablaze
  • Incident reported from Chennai
  • This time Ather under radar

Ownership experience going haywire is seems to be the new trouble for E2W customers. And its not just Ola that’s taking all the heat. Another popular brand, Ather Energy has also been scrutinized consistently for bad after sale services and unwanted breakdowns. In one such recent incident, an Ather customer took matters in his own hands setting up his electric scooter on fire right outside the showroom. Here’s what happened:

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Also Read: Lectrix Nduro Electric Scooter Launched With Up to 117 Km Range Launched: Starts At Rs. 59,999 With BaaS On Flipkart

Why Ather Customer Set His E-Scooter Ablaze?

We have came across numerous reports where e-scooter owners have been dissatisfied with post-sale services. This specifically has been the case with Ola where the brand has even received notice from the CCPA authority. But Ather Energy has also been following closely where its customers have routed to social media platforms numerous times to narrate their bad experiences with scooter breakdowns and after sales services.

In the latest scenario, the customer hailing from Thirumullaivayal set up his Ather electric scooter on flames right outside the showroom. The customer reportedly has been experiencing issues with after sales services without any proper resolution or fix being provided for the e-scooter.

The customer named Parthasarathy, stated that he was forced to visit service centers multiple times for the same issues which persisted right from the begining of the e-scooter’s purchase. Even after several attempts and visit to the service center, there was no fixed resolution that was given to the customer.

Upon getting no solution for the issues despite frequent service centre visit, the customer finally took his e-scooter outside Ather showroom in Ambattu, Chennai and set it on flames. However, the bypassers alarmed due to the situation took matters in their own hands and extinguished the fire. The video of the incidence has been doing rounds online since then highlighting the troubles an E2W owner has to go through after the purchase.

Also Read: Ather Care Service Plans Introduced Starting At Rs. 1,130

Ather’s Response On The Matter?

While there is no direct response from Ather on the matter yet, the showroom staff was prompt to address the issue on the scenario. The e-scooter was apparently taken for an inspection to asses the damages.

By Sandeep Sarkar

As the Assistant Editor, Sandeep is generating tech-oriented content and also monitoring the content published on the website. He has over six years of experience in tech journalism and has expertise in product reviews, news articles, listicles, and media campaigns.

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