Key Highlights
- Post great content for your audience
- Learn using the right hashtags
- Interact with other Instagram accounts as well
For many businesses, Instagram is a great platform for expanding their branding efforts. However, it can be difficult and time-consuming to build a large and active following. In this article, we’ve included some of the best advice for growing your company’s Instagram account and attracting a huge and lucrative following. Let’s check them out:
Profile Picture
Your profile picture as a company should be your logo; this is a simple approach to raising brand awareness. When visitors visit your Instagram page, they are immediately greeted by your logo, which increases the likelihood that they will remember your brand when they see it elsewhere (perhaps on another social platform or a real-world billboard).
Post Great Content
You must figure out a way to make your account stand out from the competition. Your content must not only be beautifully designed but also ideal for your target audience. Beautiful pictures of items your target audience has no interest in won’t bring you the following or engagement you are seeking. Search profiles with alike audiences and see what kind of content is working for them, then create something similar for your account as well.
Use Hashtags
Although hashtags may seem annoying and insignificant, they are an essential part of the Instagram ecosystem. Thousands of individuals who might not have noticed your account otherwise can find it thanks to hashtags. You need to be skilled at selecting the appropriate hashtags for your brand. Using a lot of hashtags might make it difficult to communicate effectively with followers and make you appear spammy. While using a few hashtags can reduce your chances of expanding your reach and developing organically.
Make Use Of Instagram Stories
Businesses can take advantage of Instagram Stories. When you create one, you can add interactive stickers that give people the choice to answer questions, share their feelings about whatever you decide to post, or take polls. Its best part is that it is visible for 24hrs only. Businesses can create and share transparent or real content like insider moments, videos, and snaps that are relating to creating a story.
Interact With Other Accounts
This Instagram hack doesn’t take much effort. If a company or person you follow posts something comment-worthy, chime in. Take a genuine interest in the content of other users too. Search videos and images using the right hashtags. Drop your honest opinions in the comments section, like, or share a tip in DM.
Run Contests
Contests are a great method to boost Instagram engagement. Thousands of new followers can be acquired with a well-run contest with little work on your part. You can host a variety of contests on Instagram. Nevertheless, no matter what kind of competition you want to conduct, the entry fee should consist of any combination of liking a post, following you, tagging a friend, or taking any action that will make your account more visible to more people and boost engagement.
