Key Highlights
- LinkedIn introduced new feature to allow users to spot fake profiles
- It removes fake accounts using automated defense system
- Validation option will be introduced to a limited number of companies
Fake accounts or bots have been flooding social media, notably on platforms such as Twitter and Facebook. Currently, it appears that LinkedIn has also been overrun by many bots. LinkedIn is the most used social media tool for job searching and creating professional networks.
The tech giant which has come under fire for accounts with profiles created by AI is said to have thrown out a number of solutions to solve the problem. Before interacting with other users, users can use the new features to evaluate their genuineness.
How To Spot A Fake LinkedIn Profile?
A new “About this profile” feature has been added by LinkedIn which displays information about the profile’s creation and latest update dates as well as whether or not the phone number and email address are verified. This week, the feature will begin to roll out for other sections such as reading invitations and messages and will be displayed on each LinkedIn member’s profile page.
“For work emails, we plan to start with a limited number of companies, but we can expect this expansion as we add more companies over time,” the statement said.
The platform’s deep-learning-based engine checks for these photos when a user uploads their profile photo. But LinkedIn further reveals that many users employ AI-based synthetic image synthesis technologies. According to LinkedIn, doing so allows it to delete fake accounts even before they have an opportunity to contact other users of the platform.
Additionally, some notifications on the platform will now include cautions from LinkedIn. These mails can contain risky material or appear to be a fraud. Users also have the option to report such messages without notifying the sender.
The company’s blog post states, “We are excited to start rolling out these new features. In the future, we hope to add new ways to improve our automated systems for detecting and removing fake accounts, and all see updates on how we’re finding other member features to keep people safe.”
