Key Highlights
- Flipkart launches UPI for its 500M+ users, offering seamless transactions
- Flipkart UPI provides convenience, security, and rewards like Supercoins
- Initial setup via Axis Bank, more partnerships expected for wider access
Flipkart has introduced its Unified Payments Interface (UPI) service, aiming to uplift the digital payment experience for its vast customer base. This initiative, launched on Sunday, is set to benefit all Flipkart users, exceeding a staggering 500 million individuals. With Flipkart UPI, customers gain access to a personalized UPI handle, simplifying seamless transactions both within and beyond the Flipkart ecosystem. Here are all the details you need to know. Also Read | Flipkart SuperCoins: How To Earn And Use
What Is Flipkart UPI?
Flipkart UPI serves as your personal identifier for various transactions, offering versatility across the Flipkart platform and external merchants. Key functionalities include payment for Flipkart purchases, merchant transactions via Scan and Pay, phone recharges, and bill payments.
Flipkart UPI Benefits
Flipkart UPI offers a streamlined transaction experience, removing the hassle of switching between multiple apps. By using Flipkart UPI, users can simplify their payment processes, enhancing convenience. Moreover, accessing Flipkart’s loyalty benefits, such as Supercoins and Cashback, enriches the shopping experience, providing additional rewards. The platform prioritizes customer safety, ensuring a secure payment environment, thus nurturing trust and confidence among users. Additionally, Flipkart UPI facilitates efficient financial management with its one-click payment feature, enabling instant recharges and bill settlements, ultimately streamlining users’ tasks.
Also Read | Streamlining Transactions: How To Generate And Share UPI QR Codes For Payments
How To Get Started With Flipkart UPI
- Initial Setup: Currently facilitated through Axis Bank, users can register for a UPI handle using the “@fkaxis” address.
- Future Prospects: Expect more partnerships in the pipeline, promising expanded options for users.
- Accessibility: Access Flipkart UPI seamlessly within the Flipkart app, while PhonePe remains operational as an independent entity.
Dheeraj Aneja, Senior Vice President – Fintech and Payments Group at Flipkart, emphasized the significance of Flipkart UPI in adapting to the evolving digital landscape. He stated, “Recognising the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us. At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others.”
Also Read | Flipkart SuperCoins (2023): Learn How To Earn, Use And Enjoy Exciting Rewards
