In order to help its customers to unsubscribe from its services, Amazon Prime is expected to come up with new measures that will allow users to do it with two clicks. The OTT platform will enable users to delete or unsubscribe from the platform easily. Notably, this development comes after a few customers have filed a complaint about confusing choices and complicated navigation menus.
According to the Reuters report, OTT platform users are allowed to cancel subscriptions from the applications for almost all products in the European Union.
“Opting for an online subscription can be very handy for consumers as it is often a very straightforward process, but the reverse action of unsubscribing should be just as easy. Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: Manipulative designs or ‘dark patterns’ must be banned. I welcome Amazon’s commitment to simplify their practices to allow consumers to unsubscribe freely and easily,” said justice commissioner, Didier Reynders.
Amazon Statement On Cancel Subscription
Meanwhile, the OTT platform issued a statement and said that the process is very simple for both to sign in and cancel the access. “By design, we make it clear and simple for customers to both sign up for or cancel their Prime membership. We continually listen to feedback and look for ways to improve the customer experience, as we are doing here following constructive dialogue with the European Commission,” an Amazon spokesperson said.
It is worth noting that currently, this facility is only available in the European Union. But, the company allows you to unsubscribe from the services via a few steps.