Key Highlights
- Spotify to add video courses beyond music
- Partnerships with BBC Maestro, Skillshare, etc.
- Testing starts in the UK, merging with music/podcasts
Spotify, known for its music and podcasts, is now venturing into education. This move aims to transform Spotify from solely a music platform to a destination for learning as well. Let’s explore how this transformation is taking shape. Also Read | Want To Download Songs On Spotify For Offline Playback? Here’s How
Partnerships For Educational Content
To kickstart this educational journey, Spotify has teamed up with educational technology companies like BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific. Together, they aim to deliver video-based courses directly to Spotify users.
Initial Testing In The UK
Initially, Spotify is testing these video-based courses in the UK. This means users in the UK will be among the first to access and experience this new educational content.
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Integration With Music And Podcasts
Users will discover these video courses alongside their favorite music, podcasts, and audiobooks, seamlessly integrating learning into their Spotify experience.
Diverse Content Themes
Spotify’s educational content will cover a wide array of topics, grouped into four main themes: making music, fostering creativity, business skills, and promoting healthy living.
Spotify’s Vision
Babar Zafar, Spotify’s VP of Product Development, expressed the company’s commitment to exploring new offerings for both creators and users. They aim to leverage their expertise in personalizing music and podcasts to enhance the potential of video-based learning.
Expanding Creator Opportunities
Spotify sees video-based courses as an opportunity to introduce educational creators to a new audience while enriching its own content library.
User Engagement, Premium Benefits
About half of Spotify Premium subscribers have already shown interest in education or self-help-themed podcasts. To encourage engagement, both Free users and Premium subscribers in the UK can access at least two lessons per course for free before deciding to purchase additional content.
Conclusion
Spotify’s foray into education marks an exciting evolution for the platform. By offering diverse educational content alongside its music and podcasts, Spotify aims to become a comprehensive destination for both entertainment and learning.
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