MSI has recently launched a new range of laptops in India. It comes with the 12th Gen Intel Core processors with up to RTX 3080 Ti laptop GPU. Meanwhile, Giznext has managed to do exclusive interaction with Marketing Manager, Green Lin, Regional Marketing Manager, about the upcoming laptops, market share, and sales target for this year.
Please tell us a bit about the newly launched laptops? What all are the USPs?
MSI has recently launched its new lineup of gaming and creator laptops that are equipped with the latest 12th Gen Intel H series processors. Besides, we have introduced Smart Auto, which will auto switch the suitable modes depending on the usage, and Ambient Silent AI that will detect ambient noise level (dB) to adjust the fan speed, for better performance with a silent fan. In addition, we have launched creator series for content creators.
What kind of expectations do you have with the new range of laptops?
With the launch of new gaming and content creation laptops this year, we are hopeful that we will be able to cater to customer demands and provide them with a better gaming experience. We also believe that this will help us to increase our sales as more and more people are inclining towards gaming & content creation. Besides, we will be working towards expanding our offline stores to enhance customer experience.
How is MSI currently doing in India? (Post second wave of Covid-19)
Ever since we entered the Indian market, we have witnessed double-digit growth in India. MSI has been growing year on year. During unprecedented times when the market was slow and everyone was grappling with issues of imports, we continued at the same pace as the previous year. We continued to launch new products for a wider audience, making our products more accessible.
How much has the pandemic affected your brand’s product marketing strategy?
COVID 19 has not affected our marketing strategy as we are committed to engaging our customers regularly. Also, we have expanded our service location in Tier 2 & 3 cities with stronger trade relations and wider service networks. We are committed to strengthening our after-sales support by providing instant hotline service, WhatsApp, and social media handles to build trust amongst our consumers.
Where are you currently manufacturing these products and tell us about your plans for manufacturing in India?
India is one of the fastest-growing economies and is slowly becoming the manufacturing hub for various electronics devices. However, we do not see any need to set up manufacturing units in India as we can meet the demands of the present set of units in other regions.
However, as the market evolves, we are open to creating some SKD units in consultation with our partners in India and are committed to giving impetus and support Government of India’s initiatives.
Please tell us about your plans related to experiential stores?
Presently, we have 200+ dealers and partners and now, we are trying to expand with Large Format Retail (LFR). We have recently tied up with Reliance Digital and through this, we will be able to provide customers with buying along with interactive experience of the latest technology.
What kind of growth you have received last year and expectations from 2022?
MSI was the first original equipment manufacturer to come with RTX 30 series and has driven more than 200 percent user growth as compared to RTX 20 launch in the first four months. We have invested three times the budget and optimized the conversion rate of around 60 percent.
In 2022, we are planning to increase the budget to 100 percent more and target an improvement of 25 percent on the conversion rate. Also, we have become the first brand to introduce the 12th generation to the market and we are optimistic that this will help us yield good results.
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