Samsung is likely to exit from the low-value feature phone market in India. However, the last batch of devices of the company will be manufactured by Dixon (the local manufactured) in December this year.
In addition, the South Korean giant is likely to focus on high-end devices and once the batch of feature phones will be manufactured the smartphone company will manufacture and launch above Rs. 15,000 devices, according to a new report in ET.
The report said that the company already had a word with channel partners and now it will leave or exit the market by the end of this year. Notably, this development comes at a time when Counterpoint research suggested that the feature phone market has declined to 39 percent year-on-year due to supply chain issues and less consumer demand.
Feature Phone Market Share Details
“The feature phone market registered a decline of 39% YoY. Supply issues, high inventory levels, and softening of consumer demand due to high inflation were the major reasons for this decline. itel led the feature phone market in Q1 2022 with a 21 percent share. itel has been the top feature phone brand for nine consecutive quarters,” the report said.
The report also claims that Samsung‘s share has declined by one percent in Q1 of the ongoing year. But still, it is the top-selling 5G smartphone firm in the country. This is the second time in a row.
“The company also maintained a lead in the affordable premium segment between Rs 30,000 and Rs 45,000,” the report by Counterpoint Research said. Adding to that, “The launch of its latest S22 series and revamping of the A-series and M series across price tiers towards the quarter-end drove Samsung’s shipments.”