Key Highlights
- Spotify launches AI playlists for personalized music
- Users can create playlists with prompts
- AI tailors playlists based on user preferences
Spotify, known for its AI DJ feature, now brings artificial intelligence to playlist creation. Users can generate playlists by simply typing prompts. This beta feature initially rolls out to Android and iOS users in the U.K. and Australia. Here’s all that you need to know. Also Read | Learning On Spotify? This Music Streaming App Testing Video-based Courses
Customized Playlists For Every Mood
Beyond traditional requests based on genre or time, Spotify’s AI allows for more unique prompts like “songs to serenade my cat” or “beats to battle a zombie apocalypse.” These prompts can reference anything from places to emojis. The best playlists combine genres, moods, artists, and decades.
Personalized Recommendations
Spotify tailor playlists based on users’ tastes and preferences. After generating a playlist, users can refine it by requesting changes like “less upbeat” or “more pop.” They can also remove songs they don’t like.
Technology Behind The Scenes
Spotify employs large language models (LLMs) to understand user intent and personalization technology to create personalized playlists. The company uses third-party tools for its AI and machine learning.
Development and Testing
Hints of AI playlists surfaced in October 2023. Spotify confirmed testing in December 2023 after a TikTok video showcased the feature. Users can find the feature in the “Your Library” tab by tapping the plus button (+) and selecting “AI Playlist.”
Also Read | Spotify Tips & Tricks: How To Tune Into Podcasts In Your Native Language
How To Use
If users need prompts, Spotify suggests ideas like “get focused at work with instrumental electronica” or “explore a niche genre like Witch House.” To save a playlist, users tap “Create.”
Spotify ensures the AI doesn’t respond to offensive prompts or those related to current events or specific brands.
Conclusion
Spotify’s AI investments include the global expansion of AI DJ and exploring AI applications in summarizing podcasts and creating AI-generated audio ads. The company is also researching AI tech for cloning podcast hosts’ voices.
Before AI playlists, Spotify introduced Niche Mixes, allowing users to create personalized playlists using prompts. However, it lacked AI technology and sophisticated language understanding.
