Key Highlights
- Strict penalties for anti-national and defamatory content
- Influencers can earn up to Rs. 8 lakh promoting govt. schemes
- ‘V-Form’ agency to manage govt. content online
Recently, the Uttar Pradesh Cabinet has approved a new social media policy to regulate content across platforms like Facebook, X (formerly Twitter), Instagram, and YouTube. This policy introduces strict guidelines for addressing objectionable content and plans possible legal actions, while also offering incentives for promoting govt. initiatives. Let’s check out the major points of the policy.
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Legal Action Against Objectionable Content
- Posting anti-national content is now a serious offense under the new policy.
- The severity of the penalties varies from three years to life in prison.
- Earlier, these charges were addressed under the IT Act’s Sections 66E and 66F, which address cyberterrorism and privacy violations.
- The policy also addresses the distribution of obscene or defamatory material.
- Offenders could face criminal defamation charges for sharing inappropriate content online.
Government Schemes Promotion
- The government encourages the sharing of content related to its schemes, initiatives, projects, and achievements on social media.
- This initiative is aimed at increasing public awareness and developing positive digital engagement.
Opportunities For Social Media Influencers
- Influencers can earn up to Rs. 8 lakh per month by promoting government schemes and initiatives.
- This offers significant earning potential for influencers with a large following and high engagement rate.
Payment Limits For Social Media Platforms
The policy specifies payment limits for influencers, account holders, and operators on different platforms:
| X | Up to Rs. 5 lakh per month |
| Up to Rs. 4 lakh per month | |
| Up to Rs. 3 lakh per month |
YouTube: Payment limits vary by content type:
| Videos | Rs. 8 lakh per month |
| Shorts | Rs. 7 lakh per month |
| Podcasts | Rs. 6 lakh per month |
| Other content | Rs. 4 lakh per month |
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Digital Agency ‘V-Form’ Role
- ‘V-Form,’ a digital agency, has been appointed by the government to manage advertising.
- It will be responsible for showcasing government-related content, including videos, tweets, posts, and reels, across various social media platforms.
This new social media policy by the UP government aims to create a safer and more constructive online environment.
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