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UP Govt’s New Social Media Rules: Stricter Penalties, Profitable Rewards

(Last Updated On: August 28, 2024)

Key Highlights

  • Strict penalties for anti-national and defamatory content
  • Influencers can earn up to Rs. 8 lakh promoting govt. schemes
  • ‘V-Form’ agency to manage govt. content online

Recently, the Uttar Pradesh Cabinet has approved a new social media policy to regulate content across platforms like Facebook, X (formerly Twitter), Instagram, and YouTube. This policy introduces strict guidelines for addressing objectionable content and plans possible legal actions, while also offering incentives for promoting govt. initiatives. Let’s check out the major points of the policy.

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Legal Action Against Objectionable Content

  • Posting anti-national content is now a serious offense under the new policy.
  • The severity of the penalties varies from three years to life in prison.
  • Earlier, these charges were addressed under the IT Act’s Sections 66E and 66F, which address cyberterrorism and privacy violations.
  • The policy also addresses the distribution of obscene or defamatory material.
  • Offenders could face criminal defamation charges for sharing inappropriate content online.

Government Schemes Promotion

  • The government encourages the sharing of content related to its schemes, initiatives, projects, and achievements on social media.
  • This initiative is aimed at increasing public awareness and developing positive digital engagement.

Opportunities For Social Media Influencers

  • Influencers can earn up to Rs. 8 lakh per month by promoting government schemes and initiatives.
  • This offers significant earning potential for influencers with a large following and high engagement rate.

Payment Limits For Social Media Platforms

The policy specifies payment limits for influencers, account holders, and operators on different platforms:

XUp to Rs. 5 lakh per month
FacebookUp to Rs. 4 lakh per month
InstagramUp to Rs. 3 lakh per month

YouTube: Payment limits vary by content type:

VideosRs. 8 lakh per month
ShortsRs. 7 lakh per month
PodcastsRs. 6 lakh per month
Other contentRs. 4 lakh per month

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Digital Agency ‘V-Form’ Role

  • ‘V-Form,’ a digital agency, has been appointed by the government to manage advertising.
  • It will be responsible for showcasing government-related content, including videos, tweets, posts, and reels, across various social media platforms.

This new social media policy by the UP government aims to create a safer and more constructive online environment.

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By Shweta Srivastava

Say hello to Shweta, a tech fan who's hooked on keeping up with all things tech. When she's not exploring the latest gadgets, she's diving into a good book, clicking photos as an amateur photographer, or enjoying classic movies and music. With her love for both tech and creativity, Shweta adds her own touch to tech news in a way that's easy to understand and enjoy.

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