Key Highlights
- Google announces YouTube courses in India
- This will be another subscription-based model for YouTube creators
- YouTube offers several other monetization opportunities, including advertising and paid sponsorships
On December 19, YouTube made the announcement that it would permit certified creators in India to offer both free and paid courses to users starting next year. With this move, YouTube will compete directly with domestic educational technology companies like Byju’s, Unacademy, and PhysicsWallah, all of which got their start on the Google-owned platform.
Although there has been educational content on YouTube for several years, this will enable artists to provide viewers with a more thorough, organized learning experience. In exchange, creators will get a brand-new revenue stream in addition to subscriptions, channel memberships, and advertising.
Creators can also provide users with other content like documents, photos, and PDFs Via the YouTube app.
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The platform will share revenue using the “same kind of principles,” according to YouTube’s India Director Ishan John Chatterjee, with a majority of the revenue paid out to the creator. However, the precise percentage has not yet been made public. 55 percent of YouTube’s ad revenue is typically distributed to producers, with the other 45 percent going to its partner program.
The program will launch in the beta phase in the next months with producers including LearnoHub, Speak English With Aishwarya, and Telusko offering a range of academic and professional courses in several Indian languages.
YouTube will initially concentrate on three main areas during the beta stage: digital skills (such as coding languages), professional and entrepreneurial skills (how to establish a business, how to perform well in an interview), and individual passions (Photography). In response to comments from both authors and spectators, it plans to gradually extend these sections.
The timing of this launch, however, coincides with a slowdown in demand for Indian edtech companies as a result of students returning to traditional offline learning methods as schools, colleges, and physical tutoring facilities are all reopening.
The declining demand for online learning, coupled with a lack of funding, has forced many education technology companies to resort to aggressive cost-cutting initiatives such as mass layoffs, closing non-core industries, and shelving expansion plans.
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